Creating value for customers
The demand for wires and cables increased with electrification and the onward march of telephone, radio and television.
Adolf Dätwyler identified the needs of his time and in 1921 began manufacturing so-called enamelled wire which was used in telephone exchanges and in the telephones themselves.
Subsequent parallel developments were lead-sheathed cable (1929), high voltage cable (1944) and television cable (1956).
Adolf Dätwyler succeeded in creating value for his customers. He realised that long-term success could only be achieved with the best products. At an early stage he employed scientifically trained staff and invested in research and development.
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